Case Studies
Coca Cola (UK & Europe)
Share a Coke Campaign
During the summers of 2013 and 2014, Coca-Cola made a splash when they swapped their famous logo with personalized names, so you could Share a Coke with the people who matter to you most.
It sparked a sharing frenzy across the nation and quickly became one of our most successful marketing campaigns. Coca Cola were totally overwhelmed by how many people picked up on the personalized bottles and cans and used them to create and share stories, selfies and special moments.
Share a Coke 2014 by numbers:
- Over a thousand names on Coke bottles
- 998 million impressions on Twitter
- 235,000 tweets from 111,000 fans using the #ShareaCoke hashtag
- More than 150 million personalized bottles sold
- Over 730,000 glass bottles personalized via the e-commerce store
- 17,000 virtual name bottles shared online across Europe
- 65 experiential stops on the Share a Coke tour
Spindlewood’s Deployment
Coca-Cola needed a trusted supplier of rapid deployment ‘internet anywhere’ in order to supply connectivity for their Share-A-Coke tour. Spindlewood provided high speed reliable internet to enable the tour to maximise its full potential and send social media into a spin wherever the tour was heading.
The requirements often created many challenges as locations in city centre and built up areas were only required for a matter of hours.
Products & Services Provided
- Rapid Deployment Internet Anywhere
- High speed secure internet connections
- Public Wifi
- Coca-Cola branded wifi landing pages and analytics
Glastonbury Festival (UK)
The iconic music festival
The largest and most famous green field music festival in the world, which sells out every year within minutes of the tickets going on sale. The five-day festival near Pilton, Somerset, UK entertains 175,000 to contemporary music, dance, comedy, theatre, circus, cabaret and other arts.
Leading pop & rock artists have headlined, alongside thousands of others on over 100 stages across the venue.
The festival requires an extensive infrastructure, in the form of power, security, water and technical services which is provided by the 30,000 staff and sub-contractors.
The festival raises millions of pounds each year which goes to good causes.
Spindlewood’s Deployment
Spindlewood were contracted to deliver a robust and secure event network capable of delivering data connections to the event organisers, emergency services, media partners and literally hundreds of third party organisations.
Spending nearly two months on site during the festival build up and de-rig in addition to supporting the festival/farm function throughout the year.
Products & Services Provided
- High Speed Internet
- Delivery and support for on site 1GB (1:1) fibre PoP
- Providing permanent fibre network installation across the offices and site.
- Mobile Networks
- Providing 100% uptime wireless networks incorporating Point-to-Point and Point-to-Multipoint connections across site and surrounding off site locations.
- Erection and monitoring of 4x mobile communication masts.
- Telecommunications
- Design & deployment of Business class VoIP telecom system and failover PSTN lines to event control and other critical locations across site.
- IP CCTV Surveillance
- Wired and wireless IP CCTV system for the purpose of Health & Safety and Crowd Management.
- Off site CCTV surveillance of supporting road infrastructure.
- Secure Payment Network
- Wired secure payment network handling 1,000 of payment transactions every minute.
- Event Control & Media Centre
- Supplying wired and wireless internet connections to in excess of 300 journalists and reports.
- Ring fenced dedicated internet supply and failover circuits.
- Consulting in the design of the event control room set up and providing large screen CCTV images for all cameras. Deploying secure telecoms, wired and wireless data connections.
- Temporary Public Wifi
- Distribution of public wifi hotspots around sites with dedicated bandwidth and failover.
- Sponsor branded wifi landing pages and providing full wifi user statistical information and records.
- Service Support
- On site team of IT technicians providing site wide 24/7 support and monitoring.
- Off site back up monitoring.
EE/Hunters (UK)
The original British boot
Hunter is an original British brand which was establish in 1856. The brand continues to evolve, building on it’s history of innovation and pioneering design.
The Hunter brand is the chosen footwear by festival goers the world over.
Spindlewood’s Deployment
Spindlewood was asked to provide a temporary high speed internet to Hunters Original Spring/Summer 2016 fashion show during London Fashion week. In a quiet (internet deadspot) part of London, organisers required a branded wifi service for the VIP delegates, media and backstage organisers & models.
Products & Services Provided
- Internet Anywhere
- Short term high speed internet provision with dedicated sat-link failover.
- Public & Press Wifi
- Brand rich wif landing page design with full wifi analytics and user records.
- High density, high user wifi network deployment.
BBC (UK)
The UK’s premier service broadcaster
The worlds largest media broadcaster and instantly recognisable. The corporation provides a large, diverse range of media output across TV, radio and on line.
The BBC commitment to outdoor live broadcast is unrivalled. At Glastonbury they broadcast live for 3 days, going live with the Chris Evans Breakfast Show on Radio 2 and on BBC 2 in glorious high definition video. The online and red button department provided live content 24/7 throughout the broadcast.
Spindlewood’s Deployment
The BBC came to Spindlewood to provide the high speed data connections and failovers to the BBC compound at Glastonbury. High speed fibre and bandwidth was flawlessly delivered, enabling all media platforms to output content simultaneously.
Products & Services Provided
- High Speed Broadcast Quality Internet
- 300mbps 1:1 connection with 100% uptime.
- Live Streaming of HD video from site to BBC centre.
- Webcam
- Installation of permanent webcam and dedicated bandwidth feed to on site BBC Glastonbury webcam
- Support
- Dedicated 24/7 monitoring and support
RT Keedwell (UK)
Nationwide IP CCTV surveillance
R.T. Keedwell is a long established national transport provider, with an outstanding commitment to customers, service and adding value.
R.T. Keedwell has been delighting customers with excellence of service in transport, general haulage and distribution since 1969. With strong traditional values and an established culture, R.T. Keedwell puts customer service, safety and a competent workforce at the heart of the business.
Combining experienced leadership, a talented team, a fleet of 500 vehicles, and a network of depots, R.T. Keedwell is one of the UK’s leading privately owned transport companies.
Spindlewood’s Deployment
With depots/hubs all over the UK from Somerset to Glasgow, R.T Keedwells wanted to ensure their property, vehicles and the ‘goods in transit’ were properly protected & secure.
Installed for the purpose of crime prevention, Health & Safety and as a depot management tool, hundreds of high resolution IP cameras have been installed across a number locations.
Multiple cameras installed on newly installed electronic gates at each depot so images of the driver, vehicle description and number plates are captured for every vehicle entering and leaving site.
Products & Service Provided
- HD IP CCTV Surveillance and recording
- Remote Monitoring
- Service Support & Data protection compliance
What our client says:
The RT Keedwell Group have utilized the services of Spindlewood for a number of years. The requirements for high quality surveillance within our growing, multi-depot network have been both demanding and extensive. Spindlewood have provided that service in an extremely professional, proactive and competitive manner.
We have no hesitation in recommending Spindlewood and look forward to future business with Pete Carver and his team as the RT Keedwell Group continues to grow.
Jon White
Group Commercial Director
RT Keedwell Group
James Bond (UK)
Skyfall Movie Premiere and Launch
Daniel Craig returned as Ian Fleming’s James Bond 007 in Skyfall, the 23rd adventure in the longest running film franchise of all time. As with all UK film premieres, Leicester Square was the destination for the worlds press and film critics.
The premiere was also attended by HRH Prince Charles and Camilla, Duchess of Cornwall and excited fans saw them and cast members tread the famous red carpet.
Spindlewood’s Deployment
The film premiere organiser wanted to stream media content live from the red carpet on the evening as the cast arrived. Spindlewood provided high speed internet services on the evening which delivered ample bandwidth for the media content. On line fans viewed live interviews with Daniel Craig and the film’s production company’s producers and directors.
- Rapid Deployment Internet Anywhere
- Live Streaming of HD video from site to the internet
- 100% uptime and failover circuits provided
- Press WiFi
- On site support
Seaworld (USA)
Virtual Reality Wifi Network
SeaWorld is a theme park and marine zoological park, in Orlando, Florida, USA. In 2017 it hosted an estimated 3,962,000 guests, ranking it the 11th most visited amusement park in the United States.
Kraken Unleashed (named for the fictional sea monster of the same name) is a steel floorless roller coaster located at SeaWorld Orlando. Manufactured by Bolliger & Mabillard, the ride features a total of seven inversions including two vertical loops, a dive loop and a cobra roll. Kraken opened on June 1, 2000 and is the world’s second longest floorless coaster elongating up to 4,177 feet (1,273 m).
In 2017 the coaster was refurbished and renamed to Kraken Unleashed following the inclusion of a Virtual Reality experience.
Spindlewood’s Deployment
High Definition Computer Generated Imagery (CGI) was used to recreate an underwater world for the virtual reality experience, which was synchronised with the flips & turns of the rollercoaster.
To ensure the CGI was correctly synchronised with the ride and to allow ride operators to receive ride telemetry and pass messages to the rollercoaster’s riders a reliable means of communication was required.
Spindlewood were contracted to design and install a Wifi network which was fast and reliable, allowing the VR engines (contained within each rollercoaster train) to communicate with ride control & other parts of the track.
Unlike the majority of other Wifi applications this required the network to have exceedingly fast roaming features to allow seamless and immediate handoff of each VR device as it passed by each Wifi access point, as the train travelled at high speed.
Products & Services Provided
- Design of secure, private Wifi network
- Bespoke coding and setup of Wifi access points/network
- Installation of wifi network on the ride/track
- Service Support, off-site back up monitoring
- Project Management
